We partnered with the infamous Backstreet Boys to develop an immersive interactive experience to promote their 2007 release, Unbreakable.
With a modern color palette of chrome and jet-black and a sophisticated mix of fan offerings (e.g. fan club, newsletter, soundcheck photos, etc.), this site gives the Boys and their fans a space to truly connect.
A few Sundays ago after cutting the grass (what else?), I popped the TV on in my family room and sat down on the leather couch hoping to find a baseball game to watch while inhaling leftovers from the night before.
As I surfed through the HD Channels (yes, I am an HD snob), I couldn't find any baseball, or even any other worthwhile sports to watch. I continued along higher up in the 500 series of channels, and stumbled across one of those boy bands sitting on four stools in front of a huge crowd. I was on Mark Cuban's channel, HDNet, which actually has some very cool commercial-free concerts from groups such as The Doobie Brothers, The Moody Blues, Fleetwood Mac and many others.
